Promotion and Public Relations Coursework Example | Topics and Well Written Essays - 750 words

Promotion and Public Relations - Coursework Example It only can be determined with the help of sales revenue of the restaurant. It is Doral, Florida based restaurant. It possesses or establishments 116 Japanese cooking restaurants as far and wide as possible, including its lead Benihana Teppanyaki brand, and in addition the Haru (combination food) and RA Sushi restaurants. Hiroaki Aoki was founder of this restaurant. The marketing promotion and public relation aids a restaurant to increase their sales and engage new customers. It also helps the restaurant organization to remain competitive in to the market, able to introduce their new services in foods and drink. The main objective of a restaurant organization should retain their existing customers. There are many tools for consumer sales promotion of restaurant organization, such as coupon distribution, price off promotion, free sample distribution and offering free gifts. To being a new service in restaurant, there should be free sample distribution of foods and drinks to the customers so that the customers will aware of food and drink quality. Distribution of coupon and offering free gifts will help the restaurant organization to attract more customers. These activities will aid the restaurant to understand the consumer behavior and their desires and needs from restaurant (Horchover, 2002). For a restaurant, it will be good to do trade sales promotion. It will aid Benihana Inc restaurant to attract more customers and can give competition to other existing restaurant in the market. Here, Benihana Inc restaurant should sale provide their service via online third party website, in this the restaurant should decrease their price of foods and drinks, some rebates to existing customers and free coupons. This particular activity will increase the sales of the restaurant and helps engage more new customers (Dauster, 2007). For a Benihana Inc restaurant in the market, the owner should distribute pamphlets and flyers to the

Networking Topic Research Paper Example | Topics and Well Written Essays - 500 words

Networking Topic - Research Paper Example To begin with wireless networking, the first thing needed is a â€Å"high speed internet connection at the place where you want to use wireless networking† such as digital subscriber line (DSL) or WI-FI (Software Reviews). Other requirements include wireless networking adapter or a PC card adapter, a modem and a network hub. In case of wide-ranging wireless networking, it is always sensible to use an HP Network Assistant â€Å"to validate your wired and wireless network settings† (Hewlett-Packard Development Company). Wireless networks are based on IEEE 802.11 standards which is a set of standards developed by IEEE (Institute of Electrical and Electronics Engineers) to carry out WLAN technology with specifications or protocols like 802.11a, 802.11b, 802.11g, 802.11n having frequency bandwidth of 2.4, 3.6 and 5 GHz. Three main types of wireless networks are WLAN, WPAN and WMAN. Wireless Local Area Networks (WLANs) enable a user to connect to a local area network through wireless networking, like a small network in a house or an office. WLANs use radio waves for information transmission and are based on IEEE 802.11 standards. An example is Wi-Fi which is a fast speed wireless technology connecting devices for quick file sharing. Wireless Personal Area Networks (WPANs) connect two devices which are present close to each other or within personal reach. An example is Bluetooth which can â€Å"transmit at relatively low power and have a range of only 30 feet or so† (Bradley). Wireless Metropolitan Area Networks (WMANs) cover a larger geographic area and interconnect WLANs to one another. Another name used for WLANs is WiMAX (Worldwide Interoperability for Microwave Access) which is a digital telecommunication technology based on IEEE 802.16 standards and supplies broadband wireless access cov ering a very large area. To maintain security of wireless networks is a bit difficult as compared to wired networks. The reason for this is that it is easier to

Impact Of Pop Culture On Our Society Music Essay

Impact Of Pop Culture On Our Society Music Essay Many people attribute pop culture as ideas, art, and perspectives isolated to the 1960s. Pop culture started as an era during the 20th century. However, the ideas expressed in pop culture art deeply impact our society in 2010. Undeniably, pop culture influenced art, such as architecture, design, music, and theatre influence this generations entertainment, day-to-day living, and even possibly, our political climate. Three people definitively displaying this pop culture impact include architect Michael Graves, comic book author and creator Stan Lee and his artist Steve Ditko, and musician Michael Jackson. These men have not only impacted society thirty to forty years ago but their presence is still influential today. Michael Graves, an American architect, whose interest in drawing and painting began within his early childhood and has remained with him throughout his career in architecture. After college and studying abroad, Graves founded his own practice in Princeton, New Jersey in 1964. He began teaching at Princeton University in 1972. As a member of the New York Five, he developed a new style of designing called eclecticism, straying from the roots of Modernism which allowed him to emphasize his use of color. It has even been stated that he has become an opponent of modern works who uses humor as an integral part of his architecture. He has received many prestigious awards to include the 1999 National Medal of Arts and the 2001 Gold Medal from the American Institute of Architects. Paul Goldberger, architect critic for the New Yorker wrote Graves as the most truly original voice American architecture has produced in some time. Some of his projects include the Clos Pegase Winery in Calistoga, C alifornia, the Newark Museum expansion in Newark New Jersey, the Humana Building in Louisville, Kentucky, the Dolphin and Swan Hotels in Walt Disney World Florida, the Hotel New York and Euro Disney, both of Disneyland Paris, and many others. His name can be found on many things from apartment buildings to household appliances found in local Target Stores. During his career, he has not only established the Michael Graves Design Group, which has also won many awards, Graves has published many books about architecture and developed projects with many exclusive clientele. His career in design that is even within retail, clearly demonstrating his ability to take high style designs and make them easily accessible to the common consumer by way of his Target Line This line would include products such as lighting, bath and kitchen aids, products for home, office and personal use to just name a few. Graves has the privilege of being one of the most recognizable names in his field and the pre stigious honor of creating more than 300 buildings and projects. We are still counting on more beautifully designed spaces from his organization, Michael Graves Associates. Along with his exhibitions that have toured the country and world numerous times. Michael Graves is a phenomenon in the architecture world and his work has inspired a new interest in architecture, along with a new generation. From one Michael to another, Michael Joseph Jackson, a performer, composer, actor, and producer in the age of pop became a global product and pop culture was a global iconic superstar (Barnes A1). Michael Jackson was the seventh of nine children. He began his career at the age of five as the lead singer of the Jackson 5 in 1964. Michael was influenced by others who paved the way of his arrival. From Little Richard, Jackie Wilson, and James Brown, Michael paid homage and made it his mission to acknowledge their contributions by adding a little of them to his craft and liberating himself from the stereotypical images by a white controlled society. Black culture as a movement was never in the forefront until Michael came along and exposed America to it. Michael has helped shape pop culture over his forty-five year career. He made being Black in America acceptable during a time when prime time television refused to show Blacks. Michael was one of the first three black artists to break th e social barrier on MTV. Despite this major accomplishment, MTV had to be threatened with non-service of other videos before they would play Jackson. His unifying effect on world youth, and musical savvy are well documented. Fans across racial lines embraced his trademarks by sporting the Jacksonian jackets, white tees, pipestem jeans, and white socks. Michael won a total of thirteen Grammy Awards and has more Guinness World Records than any other artist. The American Music Award presented him with no less than the Artist of the Century Award. Tommy Mottola, a former head of Sony Music, called Mr. Jackson the cornerstone to the entire music business. He bridged the gap between rhythm and blues and pop music and made it into a global culture, said Mr. Mottola, who worked with Mr. Jackson until the singer cut his ties with Sony in 2001. He has influenced dozens of artists in his achievements and popularity. From Beyonce` to Justin Timberlake, Michael Jackson inspired a whole world of music and has worked with some of the greatest producers from Quincy Jones to Timbaland. Jackson has considered his great achievement and well deserved award to be the Presidential Humanitarian award from Ronald Reagan in 1984 for his support of charities helping people overcome alcohol and drug abuse. Not only was he influential in the music world, Michael had numerous humanitarian goals and dreamed of making the world a better place. In 1985, Michael alongside Lionel Richie, Quincy Jones, and help from Ken Kragen organized the We Are the World project for USA Africa, which aided famine relief efforts in Africa. This project along with Kragens Hands Across America forced the government, particularly the president, to release 800-million dollars in feeding funds for women, infants, and children, as stated by Kragen (Devine). Lastly it i s worth noting one other area within pop culture outside the world of music that Michael was known to have a fondness which has also had its impact on us today in 2010, Marvel comics. His favorite superhero is Morph from the X-Men. From the King of Pop to the King of Comic Books, also called Godfather of the Superhero, Stan Lee helped create many of our comic super heroes that are recognized as icons. Since the age of seventeen, Stan Lee has been in the comic book industry. He began as an assistant editor for the Timely Comics Group. He was later promoted in 1942 to editor. Behind Jack Kirby, Steve Ditko, and Joe Simon, Stan wrote most of the scripts for some of our well known comic heroes today, such as Captain America, Sub Mariner, and The Human Torch. The Timely Group went through some changes in the fifties which would include the name. It was renamed Atlas; however, the sales were still low. At this time in America, comics were not as popular as they use to be.. In 1961, the group had well over eight superheroes. This group of heroes was renamed Marvel Comics. Lee made a few changes working along side Jack Kirby and created some of the popular superheroes that we know today with titles such as, The Fantast ic Four, Spider Man, Doctor Strange, Thor, The Hulk, The X-Men, The Silver Surfer, Sgt Fury and His Howling Commandos, Daredevil, and The Iron Man. In the sixties, he became editor of the group. Not only was Stan Lees empire growing but comics started their growth in popularity. So much so to the point has the comic world grown, that there are now annual events held every year to honor this world that Stan Lee has helped to create. These events are popular and widely known as Comic-Con, WonderCon and Alternative Press Expo. Comic-Con is covered internationally across the globe from Japan to France; from its home in California to New York. Thousands upon thousands descend upon this event every year to celebrate the world that has bought us such words as WHAM! BAM! And Whoosh! which are in the world of Stan Lee. Things went up when Spider Man was released in 2002, quickly followed by the Incredible Hulk and X-Men to the silver screen grossing over eight billion dollars in consumer sal es worldwide. Lee has also managed to gain accolades and awards for his vision and artists over the years. Hes even managed a reality show called Who Wants to Be a Superhero. His heroes and villains call to children of all ages. Giving all values of truth, honesty, justice and American Pride, Stan Lee has proven that his work is timeless and his fans are equally priceless as well. Thus the door into the fantastic world of comic books and Stan Lee is open and shall remain so for many years to come. . Pop culture is a movement like those before it. Although originated during the mid fifties-sixties, it still has a great impact on our lives today as we know undeniably. From music, to television, media to fashion, movies to everyday lives, pop culture cannot be denied and unacknowledged. It is everywhere. The pop culture movement is now more trend savvy than any other era. It is in every facet of our society of our day-to-day living. Over the last fifty years, we have been seeking a greater meaning, but it is a spoken voice through media, architecture, design, music, and even childrens cartoons. It has integrated in with other medians within our everyday existence and will remain forever popular.

Alice Walkers Roselily Essay -- essays research papers

Alice Walkers "Roselily" is a short story about a woman who is about to be married, but is having second thoughts about the marriage. She is also looking into the past and the future trying to make sense of what is happening. Roselily is being torn between choosing between her current or possible future Economic status, Societies view of her, her religion and her freedom. All these thoughts go through her mind as the wedding ceremony takes place, and she begins to wonder if she has made the right choice is marrying this man. Changing religion is one of the first things that is discussed. After the initial set up of the story Roselily thinks of â€Å"ropes, chains, handcuffs, his religion.† She is a Christian and he is Muslim. After they are married she will convert into a Muslim because that is what her husband wants her to be. She knows that things will be very different as a Muslim; there will be very strict rules that she will have to follow. She gives an example of this when she says â€Å"His place of worship. Where will she be required to sit apart with covered head†. This seems scary to her because she begins to feel the pressure of the marriage building; she begins to think if she wants a life like that. If she does choose to marry him and that life one of the advantages for Roselily, is that she will move up from poverty to not having to worry about money on a day to day basis. She worked in a sewing plant in Mississippi, but in Chicago she is not expected to work, but r...

Halo and Devil Affect

Halo and Devil Effect Paper We live day to day knowing we live in a superficial society, from the way we look and dress and up to the way we present ourselves; we are always being judged in some form or fashion. Whether this is how you are treated by your social circle or in your employment seeking experience, its pretty sad that physical appearance can have and effect on so many things including the hiring process.In this essay I will be discussing two key concepts that are directly related to workplace discrimination based off of a persons physical appearance and characteristics. In the process of this I will view the film â€Å"The Devil Wears Prada† and discuss two scenes that illustrate my findings. The halo effect is the overall tendency to judge someone and favor him or her based on the bias of his or her positive characteristics or physical appearance without knowing the overall full package.The opposite affect of this concept is called the devil effect which is the te ndency to judge someone who could potentially have all of the qualifications for a position but wont be hired based off of his or her negative characteristics or physical appearance. While reading the article â€Å"Why looks are the last bastion of discrimination† this article definitely highlights on the halo and devil effect and discussed how weight came into play when determined if the interviewee should be hired or not.The job title was a school bus driver and it was determined without any concrete evidence that she could not evacuate a school bus in the event of an emergency situation, I find this completely bias on the companies behalf. Personally being a passenger on a school bus for many years during grade school, many of the school bus drivers where obese and not in the best of shape but, when any emergency situation arose mainly on and emergency school bus drills, they where able to perform the task of evacuating the bus in a safe and timely manner.This article also highlights other aspects of a study and how looks can play a major role in how people perceive a good looking or attractive person being viewed as intelligent, good and likable. Documented in this study obese individuals were rated to have a disadvantage in work, school and more. Among other findings in years of research, people who where unattractive where less likely to be hired and promoted and had lower salaries, even in fields where looks were not even of relevance. Another aspect of physical ttractiveness bias in hiring comes from the article â€Å"beauty is beastly†. There has been evidence suggesting that jobs traditionally filled my men, the opposite of the traditional bias happens to female applicants, attractive females are evaluated less favorably than unattractive females. This suggests that a more rugged female possibly comes across as being manlier or tomboyish making her easy to relate to traditional male positions such as a construction worker, firefighter, mechanic etc.I chose to watch the film â€Å"The devil wears prada† there was an obvious halo affect that was present; the job title was a personal assistant at Runway which is a very popular fashion magazine. When the applicant went into the office for her interview she was basically judged based on her since of fashion on weather she had the abilities to do that particular job even though she was college educated and had the qualifications to perform this job.I think the only reason why she was called back in and hired was because she asserted herself after the interview stating that she was not skinny, glamorous ect, but she was smart and a fast learner which are the important things. We know when going to an interview that we should dress in casual or business attire but you shouldn’t have to be dressed like a supermodel in order to get any job unless you are actually the model.The devil effect was depicted in this film when Andrea was out with a new found friend o ne night and he learned that she was working as Miranda Priestley’s assistant, he comment that she would never survive Miranda because she seems nice and smart and that she couldn’t do that job. I think many people think that’s just because someone comes off as being nice or relaxed cant handle aggressive or mean people but this definitely isn’t always true but with her being smart and educated can sometimes deem you over qualified for positions and not work in your favor but in this situation it was not the case.My personal connection to the halo effect was while in the military, being in the military you learn from basic training that looking sharp in your uniform can show how much pride you have in the service. There are also many awards that you can obtain depending on how sharp your uniform looks, how well you perform your job duties and on up to having outstanding military bearing. In order to win awards you have to compete with a number of your pee rs and who ever has the most recognition win.I had been nominated for several awards while in the military and most of the time I won because they always told me I was always sharp with my uniform pressed and creased and always respectful. The halo and devil effect is constantly seen in our society, this will be an on going issue that will probably never change because we live with a judgmental state of mind that constantly makes snap judgments on individuals, so the next time you are in a situation remember try not to judge someone based on there positive or negative characteristics try getting to know them first.

Wireless Fingerprinting Attendance

This project presents the design methodology of wireless fingerprint management system for easy and time saving attendance. The project is used for the attendance of students at Institution. Since the project is wireless it is portable. As the student impress their fingerprint against the scanner the fingerprint module will match all the points of the fingerprint with the enrolled database. The data is maintained in the main PC. The WIFI present in the raspberry Pi b3 is used for the data transmission. This device use computer or a PC as the host device to store and verify the fingerprints. Through this automatic system time and manpower is reduced to great extent.Keywords-wireless communication, fingerprint module, raspberry Pi b3, host device. Aiming at the disadvantages of traditional wire attendance system, a design method of wireless fingerprint attendance system based on inbuilt WIFI technology is proposed. The system includes terminal fingerprint acquisition module and attendance management module in computer. It can realize automatically such functions as information acquisition of fingerprint, processing, wireless transmission, fingerprint matching, and attendance management. However, the inclusion of integrated Bluetooth 4.1 and 802.11n WIFI will please many, as it'll reduce the need to scour component sites for cheap USB dongles. The Wi-Fi is particularly good news, as it means you'll no longer need to take up one of your precious USB ports with a Wi-Fi adaptor. The experiment results show the transmission time is saved over one third and transmission efficiency is improved greatly. It realized low-cost and high-performance wireless fingerprint attendance function, which provided a new wireless fingerprint attendance system for enterprises and institutions. In the proposed paper complete development and implementation of attendance management system is provided. Various modulus which constitutes different parts of the attendance management system are explained using their hardware requirement.SYSTEM DISCRIPTIONThe description of complete attendance management system is given below. The below two sections 2.1 and 2.2 tells us completely about the hardware used in the system and the structure of the system. In the Section 2.2 the flow of the data that is shared with the database or the server in the attendance system is shown.2.1. System Hardwarea) Fingerprint module: The GT-511C3 is a fingerprint module which consists of a fingerprint scanner. It is a small embedded module that consists of an optical sensor mounted on a small circuit board. The optical sensor sca ns a fingerprint and the microcontroller and the software provides the modules functionality which automatically processes the scanned finger. The FPS consists of four pins as shown in fig(a). The pins are as follows: Fig. a Fingerprint Module1-UART Transmit (3.3V)2-UART Receive (3.3V)3-GND 4-Vin (5V)b) RASPBEERY PI B3-Fig. b Raspberry Pi b3c) LCD (Liquid Crystal Display)-Fig. c LCD (Liquid Crystal Display)2.2. Data flow in the systemThe system consists of two parts i.e. a) the ‘hardware' part and b) the ‘software' part. The hardware includes all the components listed above in the figure including the LED, switches etc. The data flow in the fingerprint management system is shown in fig. d .Fig. d Flow of dataThe Enrolment and Authentication is done using the fingerprint scanner present in the fingerprint module. This fingerprint module is connected to the Raspberry Pi interfacing pins also called as GPIO (General Purpose Input Output) pins. The fingerprint module works in majorly two modes Master Mode- In this mode every student will be getting registered as a new user and that data will be stored in the ROM present in the fingerprint module with a unique id.User Mode- In this mode we will be verifying the scanned images with the stored images. During this verification if the match is available than the data is further send to the Raspberry Pi and through it is stored in the database.The flow of the project is as shown below:Fig .e Flow of project.

The Recommendation For A Software Manag Essay

The Recommendation For A Software Manag Essay The Recommendation For A Software Manag Essay The recommendation for a software management plan is to use RPM. RPM is a software management tool originally created by Red Hat, and later GNU’ed and given to the public at rpm.org/. It forms the core of administration on most systems, since one of the major tasks for any administrator is installing and keeping software up to date. Various estimates place most of the blame for security break-ins on bad passwords, and old software with known vulnerabilities. This isn’t exactly surprising on would think, but while the average server contains 200-400 software packages on average, on begins to see why keeping software up to date can be a major task. The main page for RPM leaves something-to-be-desired, but the book â€Å"Maximum RPM† on the other hand is really wonderful and freely available (rpm.org/). This book is suggested for any Red Hat administrator, and can say safely that it is required reading if you plan to build RPM packages. The basics of RPM are pretty self-explanatory; packages come in an rpm format, with a simple filename convention (package_name-package_version-rpm_build_version-architecture.rpm or nfs-server-2.2beta29-5.i386.rpm) All computer systems can suffer from malware and viruses, including Linux. Thankfully, very few viruses exist for Linux, so users typically do not install antivirus software. It is still recommended that Linux users have antivirus software installed on Linux systems that are on a network or that have files being transferred to the device. Some users may argue that antivirus software uses up too much resource. Thankfully, low-footprint software exists for Linux. To better understand antivirus programs, it may be beneficial to understand malware itself. In order to manage critical and noncritical security-related updates, there are some things that are recommended. The first of which is to turn off any unused services. Services which you don't enable can't be attacked from the outside. If you don't provide access to a service, it doesn't matter if there are any vulnerabilities in the daemon which would provide that service. So disable anything you don't need to use. Some daemons are started when the system boots, and remain active as long as the system remains up. For these persistent daemons, you need to look at the initialization scripts or programs used to start services when the system boots. Other services are not started at boot time, but instead are managed by either inetd or xinetd. If your system is configured with inetd, look at /etc/inetd.conf, and remove, or simply prefix with a "#" character to make it a comment, any entry providing a service you don't need. The second step would be where available, install IP filter or firewall rules. While restricting network access helps, it is no guarantee that you won't be attacked. If you allow itt-tech.edu, you can be attacked from another itt-tech.edu system. But restricting access to a smaller group of systems will reduce the number of attempts you see made against you.